Time tracking the team will actually do
Every agency has tried time tracking; most gave up because it took too long. The rule here is simple: one entry must take less than ten seconds. Pick the project, the deliverable, the hours and whether they are billable — that is it. You can run a timer or fill the day in at the end, from your phone or the browser. No invented mandatory fields and no categories nobody understands. A timesheet filled in daily, even roughly, is worth infinitely more than a perfect one reconstructed three weeks later.
Billable hours, internal hours and the truth about margin
Not all worked time is billable, and that is fine — but you need to know the ratio. Each entry is marked billable or internal, and internal hours split into useful categories: pre-sales and quoting, administration, learning, rework. When you see that 38% of agency time is non-billable and half of that is rework, you have a process problem, not a sales problem. Margin is computed at the real rates of the people involved, not at a convenient average, so a project delivered by seniors no longer looks profitable only on paper.
The invoice that comes out of the timesheet
At month end the client invoice is built from time already logged: billable hours per project, what was consumed from the monthly retainer, revisions approved as extra scope, and any domain, hosting or maintenance renewals from that period. The level of detail is chosen per client — by project, by deliverable or by person. What used to be a full day of rebuilding spreadsheets becomes a few minutes of review, and forgotten hours no longer go unbilled simply because nobody remembered them.
Retainers that do not overrun quietly
Logged hours draw down the client’s monthly retainer in real time. The coordinator can see the consumed percentage at any moment and gets an alert at the configured threshold, typically around 80%. From that point there are three honest options: stop until next month, request approval for extra billable hours, or propose a bigger retainer. All three beat the default many agencies live with — working 34 hours on a 20-hour contract and finding out at the end of the quarter.
Closing the month without hunting for hours
Before invoicing, the system flags exactly what blocks the close: days with no time logged, entries not yet approved by a coordinator, billable hours on a project with no budget left, and delivered deliverables that never made it onto an invoice. You fix a list instead of searching through conversations. And because project and client profitability are computed from the same hours, the management report and the invoice never contradict each other again.